BABYMONSTER released its new digital single 'DESERVE' on October 23, according to Sports Seoul. The group, known for hip-hop swagger and intense performances since its debut under YG Entertainment, took a clear turn toward a pop ballad with this track.

What makes 'DESERVE' different?

The song strips away the group's usual choreography and fast beats. Instead, it relies on a lyrical synth melody with a retro mood and the members' vocal delivery. Sports Seoul describes the approach as a bold move in a K-pop market that has split between easy-listening tracks and maximal performance.

What is the song about?

The lyrics center on hearing that a former partner has someone new, and wishing the other person a better love. Sports Seoul notes that the song's message is a mature farewell rather than a typical first-love story.

How is the music video shaped?

The video replaces dance with acting and symbolic staging. Sports Seoul highlights a scene in front of fire and another in rain as key moments of emotional impact.

For international fans

BABYMONSTER is a seven-member girl group under YG Entertainment. 'DESERVE' is a useful entry point for fans who want to hear the members' vocals without the group's usual intensity. The single is the fifth release from the group this year, and the report says the group recently finished a world tour.