What is the K/DA collaboration?

Riot Games, the company behind League of Legends, announced on October 22 that it is teaming up with several South Korean retail and fashion brands. The campaign celebrates the opening of the 2026 League of Legends World Championship, known as Worlds, and the comeback of K/DA, the company's virtual K-pop girl group.

Which brands are taking part?

According to Riot Games, the partners include Lotte Department Store, Uniqlo, 7-Eleven, Olive Young, IAB Studio, and Photoism. They will offer food, fashion, and lifestyle products as well as in-person pop-up events through the end of the year.

What can fans buy?

| Brand | Offering | Timing | |---|---|---| | 7-Eleven | Seven K/DA-themed products, including photo cards | Pepero Day, November 11 | | Uniqlo | UTme! customization using K/DA design stamps | From October 23, Lotte World Mall and Myeongdong stores | | IAB Studio | Capsule collection inspired by the new song "FIRESTARTER" | Launching with the campaign |

Where are the pop-up stores?

The Riot Games Music and Worlds 26 pop-up store, run with Lotte Department Store and Olive Young, opens at Lotte World Mall in Jamsil from October 23 to November 1. A second pop-up at trend pot by Olive Young N in Seongsu runs from October 29 to November 8.

For international fans

K/DA is a virtual group created within League of Legends, and its songs are released as music projects tied to the game. Fans outside Korea who cannot visit these stores can follow Riot Games' official channels for updates on any online sales or international availability, as the announcement did not specify those details.