When is Babymonster's new song released?

Babymonster is releasing its new digital single 'DESERVE' on October 23, 2026, at 1 p.m. Korea time, according to YG Entertainment.

What kind of song is 'DESERVE'?

The song is a pop ballad that combines a lyrical synth melody with a retro feel. Its lyrics look back on past memories and express a wish for the other person's happiness. The group has built its reputation on performance-driven tracks, but here the focus is on vocals rather than strong energy.

The group described 'DESERVE' as a style it has never tried before and said it hopes the song will be easy to listen to in autumn.

When will Babymonster promote the song on TV?

Babymonster will begin music show promotions on October 24 with MBC-TV's 'Show! Music Core.' The group will also run a world tour alongside its promotional activities.

For international fans

For fans outside Korea, this release is a notable change of direction for the group. Known for high-energy performance songs, Babymonster is now showing a softer, more emotional side. International fans can follow the group's music show appearances and world tour dates through official channels.