When was 'DESERVE' released?

BabyMonster released the digital single 'DESERVE' on October 23, 2026, at 1 p.m. Korea time, according to their agency YG Entertainment. The release marks a shift toward a more emotional sound for the girl group, which is known for powerful performances.

What is the song about?

According to YG Entertainment, 'DESERVE' is a pop ballad built on a lyrical synthesizer melody and a retro atmosphere. The lyrics look back on past memories and express a wish for the other person's happiness. The song gradually builds emotionally toward the chorus, and the members' vocals are a central focus.

What did the group say about the song?

The group said through their agency that 'DESERVE' is a style they have never performed before and that they appreciated the chance to show a more mature side. They said they practiced focusing on the flow of emotion rather than on pitch, and hoped fans would enjoy it on days when they need a change of mood.

Where can fans see the live performance?

BabyMonster will perform the live stage on MBC's 'Show! Music Core' on October 24 and on SBS's 'Inkigayo' on October 25.

For international fans

BabyMonster is best known for high-energy hip-hop and dance tracks, so 'DESERVE' is a notable change in direction. YG Entertainment described the release as proof that the group's musical range now extends beyond hip-hop and dance into pop ballads. Fans outside Korea can watch the live stages through the broadcasters' official channels and fan platforms.