What happened?

Tous Les Jours, the bakery chain run by CJ Foodville, held a ceremony in Ulaanbaatar on October 31 to mark ten years of business in Mongolia. According to Yonhap News, the event was attended by about 300 people, including staff and partners.

The celebration was held together with Artisan LLC, the chain's local master franchisee. The event was meant to look back at what the two companies had built on trust and cooperation, and to set out a shared direction for growth.

Who received awards?

The companies honored employees who contributed to the brand's growth in Mongolia, including long-serving staff who had been with the business since its early days.

What comes next?

According to the companies, they shared a vision for continued expansion in Mongolia over the next ten years. Tous Les Jours currently runs 28 stores in the country and is opening outlets in cities outside the capital.

For international fans

Tous Les Jours is a Korean bakery chain known for its breads and cakes, and it has been expanding across Asia. Its growth in Mongolia shows how Korean bakery brands are building local partnerships rather than only opening company-run shops.