# Son Ji-chang Says His Event Company's Annual Sales Fell From 6 Billion Won to 4–5 Billion

- URL: https://unnienote.app/en/news/son-ji-chang-event-company-sales-kim-min-2dc22d
- Published: 2026-11-04T18:08:11.020Z
- Publisher: Unnie Note

> Actor Son Ji-chang said his 26-year-old event company's annual sales, which once reached 6 billion won before COVID-19, are now recovering to about 4 to 5 billion won.

## Key points

1. Son Ji-chang said the company has operated for over 26 years.
2. He said prize budgets are 10% of client funds, boosted through sponsorships.
3. He said Kim Min-jong cried upon seeing him work and asked why he was doing such things.

## What did Son Ji-chang reveal?

On KBS2's show 'Sajangnim Gwi-neun Dangnagwi Gwi,' actor Son Ji-chang appeared as a new boss and talked about his event company. According to the broadcast, the firm handles corporate year-end parties, concerts and lectures, and has even held a groundbreaking ceremony for a factory overseas.

## How have the company's sales changed?

Son Ji-chang said annual sales reached about 6 billion won before COVID-19. He said the business is recovering now, with sales estimated at roughly 4 to 5 billion won.

## How does the company handle prizes?

He explained that clients usually set aside about 10% of the budget for prizes, and the company uses sponsorships to make the prize lineup look much larger. He said he received a bed worth about 20 million won as a sponsorship and that his total sponsorships, including cosmetics, came to about 70 million won. He said he paid 41.02 million won for golf equipment directly.

## What did Kim Min-jong say?

In an interview, Son Ji-chang recalled that Kim Min-jong cried after seeing him at work and asked why he was doing such things. Son admitted that many humbling moments had come with the job and became emotional when talking about them.

## For international fans

Son Ji-chang is a long-established Korean actor who has built a second career in event production. His stories on the show offer a rare look at the behind-the-scenes side of Korean event work, where staff turnover is often high. Viewers outside Korea can check the show's availability on KBS's official channels or regional streaming services.

## FAQ

### Which show did Son Ji-chang appear on?

He appeared on KBS2's show 'Sajangnim Gwi-neun Dangnagwi Gwi,' which aired on November 1.

### How long has Son Ji-chang's event company been running?

He said the company has been operating for more than 26 years.

## Sources

- [TenAsia](https://www.tenasia.co.kr/article/2026110186794)

_Written and translated with AI from official announcements and Korean media reports. If something is wrong, please let us know._