# Riot Games Launches K/DA Collaborations With 7-Eleven, Uniqlo and Lotte Department Store

- URL: https://unnienote.app/en/news/kda-worlds-2026-retail-collaborations-seven-eleven-uniqlo-77ba0e
- Published: 2026-10-22T13:54:23.803Z
- Publisher: Unnie Note

> Riot Games is partnering with six South Korean retail and fashion brands to celebrate the opening of the 2026 League of Legends World Championship and K/DA's comeback.

## Key points

1. 7-Eleven releases seven K/DA products for Pepero Day on November 11.
2. Uniqlo offers a K/DA stamp customization service starting October 23.
3. Pop-ups run at Lotte World Mall until November 1 and Seongsu until November 8.

## What is the K/DA collaboration?

Riot Games, the company behind *League of Legends*, announced on October 22 that it is teaming up with several South Korean retail and fashion brands. The campaign celebrates the opening of the 2026 League of Legends World Championship, known as Worlds, and the comeback of K/DA, the company's virtual K-pop girl group.

## Which brands are taking part?

According to Riot Games, the partners include Lotte Department Store, Uniqlo, 7-Eleven, Olive Young, IAB Studio, and Photoism. They will offer food, fashion, and lifestyle products as well as in-person pop-up events through the end of the year.

## What can fans buy?

| Brand | Offering | Timing |
|---|---|---|
| 7-Eleven | Seven K/DA-themed products, including photo cards | Pepero Day, November 11 |
| Uniqlo | UTme! customization using K/DA design stamps | From October 23, Lotte World Mall and Myeongdong stores |
| IAB Studio | Capsule collection inspired by the new song "FIRESTARTER" | Launching with the campaign |

## Where are the pop-up stores?

The Riot Games Music and Worlds 26 pop-up store, run with Lotte Department Store and Olive Young, opens at Lotte World Mall in Jamsil from October 23 to November 1. A second pop-up at trend pot by Olive Young N in Seongsu runs from October 29 to November 8.

## For international fans

K/DA is a virtual group created within *League of Legends*, and its songs are released as music projects tied to the game. Fans outside Korea who cannot visit these stores can follow Riot Games' official channels for updates on any online sales or international availability, as the announcement did not specify those details.

## FAQ

### When does the Pepero Day K/DA product come out?

According to the announcement, 7-Eleven will release its K/DA-themed collaboration products for Pepero Day on November 11.

### Where can I try Uniqlo's K/DA customization service?

Uniqlo's UTme! service is available from October 23 at its Lotte World Mall and Myeongdong stores in Korea, where customers can print their own designs using K/DA stamps.

### How long do the K/DA pop-up stores run?

The Lotte World Mall pop-up runs from October 23 to November 1, and the Seongsu pop-up runs from October 29 to November 8.

## Sources

- [Yonhap News](https://www.yna.co.kr/view/AKR20261022064600017)

_Written and translated with AI from official announcements and Korean media reports. If something is wrong, please let us know._