# Justin Bieber and Hailey Bieber Arrive in Seoul Ahead of SKYLRK Pop-Up

- URL: https://unnienote.app/en/news/justin-bieber-hailey-bieber-seoul-skylrk-popup-visit-78a3b7
- Published: 2026-10-23T00:17:56.272Z
- Publisher: Unnie Note

> Justin Bieber and Hailey Bieber arrived in Seoul early on October 23 ahead of the opening of his SKYLRK pop-up store in Seongsu-dong.

## Key points

1. Bieber's visit is his first to South Korea since his 2013 concert.
2. The SKYLRK pop-up runs in Seongsu-dong through October 25.
3. Fans lined up from early morning, with more than 200 waiting by about 6 a.m.

## Why is Justin Bieber in Seoul?

Justin Bieber and his wife Hailey Bieber landed at Incheon International Airport early on October 23, just ahead of the opening of SKYLRK, his fashion and lifestyle brand's pop-up store. According to Sports Seoul, the arrival was shared widely on social media. It is Bieber's first visit to South Korea since his 2013 concert, about 13 years ago.

## What is the SKYLRK pop-up?

The SKYLRK pop-up runs in Seongsu-dong, Seongdong-gu, through October 25. The store sells clothing, shoes, sunglasses, and audio products. Bieber announced the pop-up on his social media on October 20.

## How long did fans wait?

Fans began lining up early. A social media post on October 22 said about 50 people were waiting at 1 a.m., and a video showed more than 200 people by about 6 a.m., before the store officially opened.

## Will Bieber appear at the pop-up?

Fans are hoping to meet him in person. He visited a pop-up event in Tokyo and met fans there, so many are wondering whether he will do the same in Seoul. No official schedule for an appearance has been announced.

## For international fans

SKYLRK launched its first collection in July 2025, after Bieber ended his partnership with the Drew House label in April 2025. Several K-pop idols, including Stray Kids' Felix, RIIZE's Sohee, and CORTIS's Gunho, were reported to have worn its products, which helped the brand gain attention in Korea. Bieber married Hailey in 2018 and welcomed their first son in 2024. His seventh studio album, SWAG, came out in July 2025.

## FAQ

### Until when is the SKYLRK pop-up open?

The SKYLRK pop-up in Seongsu-dong, Seoul, runs through October 25.

### Is Justin Bieber's Seoul visit his first in years?

Yes. His visit is his first to South Korea since his 2013 concert, about 13 years ago.

## Sources

- [Sports Seoul](https://www.sportsseoul.com/news/read/1643476)

_Written and translated with AI from official announcements and Korean media reports. If something is wrong, please let us know._