# IU Marks 12 Years as Chamisul's Longest-Serving Liquor Model With New Ads

- URL: https://unnienote.app/en/news/iu-chamisul-12-year-longest-running-liquor-model-b564fd
- Published: 2026-10-27T21:01:27.345Z
- Publisher: Unnie Note

> Singer and actress IU has released new photos for soju brand Chamisul, marking 12 years as its model.

## Key points

1. IU was first cast by Chamisul in 2014 and re-cast in March 2020.
2. The brand cited IU's trust, loyalty, and clean image for the renewal.
3. Sports Seoul reports her run is the longest for a liquor-industry model.

## What did IU release for Chamisul?

On October 30, soju brand Chamisul published several new advertising photos of IU on its official channel. In the shots, she wears a white off-shoulder dress and holds a conch shell to her ear, while elsewhere she balances a book on her head or lightly holds a green bottle.

## How long has IU worked with Chamisul?

IU was first chosen as a Chamisul model in 2014. After a break, she was re-cast in March 2020. She has now been with the brand for 12 years, which Sports Seoul describes as the longest-running model tenure in the liquor industry.

## Why did Chamisul renew with her?

A brand official, as quoted by Sports Seoul, said the renewal reflects IU's trust and loyalty over many years. The official also said her clean and transparent image fits the identity the brand wants to project.

## For international fans

Long partnerships are rare in the liquor industry, where trends change quickly and models are often replaced. IU is known internationally as a singer and actress, and this campaign extends a record-setting relationship with one brand.

## FAQ

### Who is IU?

IU is a South Korean singer and actress who is also widely known as a brand model. She is one of the best-known figures in Korean pop culture.

### What is Chamisul?

Chamisul is a popular Korean soju brand. IU has been its model since 2014, with a break before she was re-cast in 2020.

## Sources

- [Sports Seoul](https://www.sportsseoul.com/news/read/1638723)

_Written and translated with AI from official announcements and Korean media reports. If something is wrong, please let us know._