# Han Ga-in Clears Paid-Ad Accusation; Lee Ji-hye Denies Bakery Bulk-Buying Claim

- URL: https://unnienote.app/en/news/han-ga-in-lee-ji-hye-online-backlash-9891dd
- Published: 2026-10-22T07:42:42.328Z
- Publisher: Unnie Note

> Actress Han Ga-in and influencer Lee Ji-hye both became targets of online criticism, with Han Ga-in proving a supplement purchase was personal and Lee Ji-hye saying her Sungsimdang purchases were made with staff.

## Key points

1. Han Ga-in shared payment records to refute a paid-ad claim by YouTuber Saemangyeoo
2. Saemangyeoo apologized and the dispute was closed
3. Lee Ji-hye said staff joined her Sungsimdang purchase and she only paid

## What happened with Han Ga-in?

Actress Han Ga-in was accused by YouTuber Saemangyeoo of secretly advertising a supplement. Han Ga-in responded by publicly sharing payment records and receipts showing she had bought the product herself, and Saemangyeoo apologized, closing the matter.

Han Ga-in has been more visible since launching her YouTube channel, which many viewers found down-to-earth. Some compared her hands-on, child-focused image to the 'Daechi mom' stereotype. Comedian Lee Su-ji's YouTube character 'Jaemi Mom', a Daechi-dong mother, was also seen by some as resembling Han Ga-in, and she reportedly received unexpected malicious comments and set the related video to private.

## What happened with Lee Ji-hye?

On the 14th, Lee Ji-hye posted a photo of 11 cool bags after buying from the Daejeon bakery Sungsimdang. Some suspected she had bought a large amount of cake alone. Lee Ji-hye said the purchases were made together with staff and that she only handled payment. She also shared a photo of the line and named the owners of the 11 bags.

Lee Ji-hye has a past public conflict with former Sak member Seo Ji-young and has recently expanded into influencer work, including group buying, which has drawn more public attention.

## Why are these controversies drawing attention?

Both cases show how quickly small moments can become online disputes in Korea. The issues centered on advertising disclosure, perceived image, and purchase behavior rather than confirmed wrongdoing.

## For international fans

Han Ga-in and Lee Ji-hye are well-known figures in Korean entertainment and lifestyle content. Fans abroad can follow their official channels for updates. Sungsimdang is a popular Daejeon bakery known for its bread and cakes.

## FAQ

### Did Han Ga-in actually do a paid ad?

Han Ga-in denied the claim by publicly sharing payment records and receipts showing she purchased the supplement herself. The accusing YouTuber apologized.

### What did Lee Ji-hye say about the Sungsimdang purchases?

Lee Ji-hye said the purchases were made together with staff and that she only paid. She also shared a photo of the line and the names of the bag owners.

### Who is Hwang Jung-eum?

Hwang Jung-eum is an actress who was reported last year to have embezzled about 4.3 billion won from a talent agency she held shares in. After a year-long break, she launched a YouTube channel.

## Sources

- [Xportsnews](https://www.xportsnews.com/article/2208137)

_Written and translated with AI from official announcements and Korean media reports. If something is wrong, please let us know._